This post was originally published by Graduway.
It’s a difficult time for all of us as we work to mitigate the impact of COVID-19 on our communities.
To stop the spread of the virus, we are changing the very nature of how we conduct our work with potentially dramatic consequences. Campuses are being closed, events are being cancelled and most importantly, our constituents are looking for support, advice and relationships.
Below are some best practices that you can implement today to continue supporting and engaging your community digitally.
Online Community Engagement
Building a strong virtual network allows us to provide value and opportunities without depending on physical presence, at the right time and place for your constituents – no matter what the current affairs of the day.
We’re hearing from many of our customers how they are reconsidering their digital fundraising efforts in light of the virus. During a recent webinar, we asked a panel of fundraising experts how they’re handling their upcoming Giving Days.
Nick Stinson, Director, Rice Annual Fund at Rice University gave us his take on the issue: “I’m optimistic about how our Giving Day will perform. People won’t be travelling, they may be home, they may be more likely to be reading emails and just having the university on their mind, and I think a case for a research institution, or all institutions of higher education, has never been more evident. We need our institutions to be solving the world’s problems”
With the right messaging and the right execution, the current situation could enhance your efforts by reaching a larger, more engaged audience who are currently at home and more open to giving. Here are some ways to raise awareness around your Giving Day:
For both engagement and fundraising, the foundation is communication. By using your platform to send personal messages, digest updates, and to share relevant posts, you can create a digital community that is connected, supported and engaged.
Communication is best done early and often. Do not hesitate to share your decision-making processes with your community so that they understand what you are doing and why. Be sure that they know that you are flexible and supportive and want to do everything in your power to give them value through relevant opportunities.
Now is the time to leverage the digital tools to take your engagement and fundraising efforts online.
Due to the Coronavirus affecting all of our plans, and numerous events being cancelled, we have decided to provide you with a FULLY VIRTUAL EVENT to bring you the latest in thought leadership, best practices from top institutions and practical workshops.
Join us on 18-21 May for your own GLS experience.